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Marco Pellegrini

Digital marketing, e-commerce and digital transformation.Agile by design.

I’m Marco Pellegrini, fractional manager and consultant. I work alongside teams and companies from objectives to results, giving people, process and technology equal weight and a tailored engagement, to grow sustainably.

An agile board with the services: digital marketing, e-commerce, agile project management, digital transformation. Method: people, process, technology.

The problems I solve

Where companies get stuck

  • Good ideas that are hard to deliver

    An excellent product or a great business idea is not enough: many companies stall at implementation. I work alongside you from objectives to results.

  • Digital tools that change nothing

    Technology solutions for their own sake create no real value. Objectives come first, then the right tools to reach them.

  • People, process and technology that don’t work together

    Value emerges when the three dimensions move together. I work on all of them with the same attention, because only together do they work.

How can I help?

Four areas, one method

Hover over a card (or tap it) to see more details.

  • From strategy to campaigns, with a plan built together.

    I assess the context, identify critical issues, define objectives with you and implement the entire digital marketing plan alongside you: social campaigns (Facebook, Instagram) and Google, social media, email marketing and brand visibility on search engines.

    All services: Digital marketing
  • Web shops and marketplaces, managed with method.

    I offer management services for corporate web shops and marketplaces; from products catalog management to consulting on processes and tools.

    All services: E-commerce
  • Consulting and training to do better, with less effort.

    Consulting and training on project management and agile methodology for successful product launches, projects, organizational improvements, and digital transformation.

    All services: Agile project management
  • A methodical journey for teams and companies that want to scale.

    I help teams and companies on their digital transformation journey, integrating effective project management with a methodical path. Not just tools: I work on people, process and technology.

    All services: Digital transformation

The method

People, Process, Technology

Three pillars of equal contribution, complementary and not mutually exclusive. They apply to every project and business situation, with different weightings depending on the stage of the lifecycle.

  • People

    The work starts with the people who keep the company running every day. Agile as a management and leadership style, from the team to company strategy.

  • Process

    Method and organization: from agile project management to a methodical digital transformation journey, to do better with less effort.

  • Technology

    Tools chosen to serve people and processes, never as an end in themselves: web shops, digital marketing, CRM.

Portrait of Marco Pellegrini

About me

Marco Pellegrini

Originally from Pescara, I graduated in business administration and marketing at Bocconi University and hold an MBA from Munich Business School. I have over 13 years of experience in leadership roles in marketing, digital and e-commerce, from retail to medical devices to consumer goods, in Italy and abroad.

Since 2023, under the M.Agile Consulting brand, I have been providing consulting and fractional management on agile project management, marketing, CRM, digital transformation and e-commerce.

Certifications

  • Scrum Alliance PO
  • Scrum Alliance A-PO
  • Scrum Alliance CSP-PO
  • Scrum Alliance CAL1
  • Scrum Alliance AI for Product Owners
  • Scrum Alliance AI for Product Discovery
  • Scrum Alliance Agile Marketing
  • Scrum Alliance Scaling CASP
  • Google Ad Search

They say about me

  • "I had the pleasure of working with Marco at Fater on the Pampers brand. He has a rare combination of competence, curiosity and reliability. He does not just "talk marketing": he understands its mechanics, the data and the context, turning insights into concrete decisions.

    He also has a real talent for bringing order where there is chaos. As Project Manager he did an excellent job, successfully leading a complex team and significantly accelerating the execution and impact of the project.

    Anyone who has the opportunity to work with him will find both a great professional and a wonderful person"

    Photo of Giorgio GnoliGiorgio GnoliCRM Manager and digital entrepreneur
  • "It was an honour meeting Marco at the 2.0 Conference in Dubai. He brings a rare collaborative energy to the room that feels calm, attentive, and deeply constructive. What stood out was his ability to listen with care, understand context, and build forward with thought and clarity. During one of his panel discussions his perspective felt grounded and practical"

    Photo of Saloni JhawarSaloni JhawarCMO Mouse & Cheese

How we work together

A tailored engagement, for as long as it takes

I can join your company as an integral part of the organization, to carry forward projects and activities in marketing and digital. Find out what is included, how it differs from a full-time manager and how to get started.

Let’s talk

Do you have a goal to reach?

Tell me in a few lines what you need. Together we will assess the context and where to start.

Or write to me at info@m-agileconsulting.com.

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